Sales pressure tactic that fabricates a limited time window or an imminent negative consequence without real basis, aiming to force a decision before the user c
Confidence levelHigh
Type of evidencePrimary
StatusActive
TopicNeuromarketing y Diseño Conductual
Definition
Sales pressure tactic that fabricates a limited time window or an imminent negative consequence without real basis, aiming to force a decision before the user can evaluate alternatives — classified as an anti-pattern in the garden for violating the transparency test of the.