Pre-qualification mechanism where a brief questionnaire assesses whether the prospect's profile and the service scope are compatible before starting a business
Confidence levelVery High
Type of evidencePrimary
StatusValidated
TopicNeuromarketing y Diseño Conductual
Definition
Pre-qualification mechanism where a brief questionnaire assesses whether the prospect's profile and the service scope are compatible before starting a business conversation, filtering in both directions: the provider discards projects outside their domain and the client avoids investing time.