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📐 Garden concept

Lowest friction door

Offer a lower-commitment entry point to the same destination when the visitor perceives the next step as difficult.

Confidence level Very High
Type of evidence Primary
Status Validated
Topic Neuromarketing y Diseño Conductual

Definition

Offer a lower-commitment entry point to the same destination when the visitor perceives the next step as difficult.

Nodes containing this garden concept

Maduro Neuromarketing aplicado: flujos que reducen fricción sin manipular Data & Technology

Related questions

❓ Where is the line between reducing legitimate friction in a shopping experience and crossing into user manipulation, and how is that line verified in production?

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