📐 Garden concept

Nudge vs. manipulation (transparency test)

If the design works just as well when the user knows it exists, it's a nudge. If it loses effectiveness when known, it's manipulation.

Confidence level High

Type of evidence Secondary + Primary

Status Validated

Topic Neuromarketing y Diseño Conductual

Definition

If the design works just as well when the user knows it exists, it's a nudge. If it loses effectiveness when known, it's manipulation.