Applied Neuromarketing: Flows That Reduce Friction Without Manipulating
The difference between a nudge and a trap is simple: the nudge leads the user to where they already wanted to go. The trap leads them to where you want them to go.
Exploration of ideas, essays, and developing notes on technology, sustainability, and design.
The difference between a nudge and a trap is simple: the nudge leads the user to where they already wanted to go. The trap leads them to where you want them to go.
*Self-hosted does not mean isolated. It means that when something fails, the failure is yours — and that is exactly what you want.
*A tutorial ends when the flow works the first time. Production starts exactly there.*
I already have 25 containers running on my own server. Portal, ERP, automation, vector database, credential manager — all self-hosted. And yet, when it came time to decide where to run the AI models, the answer was: on none of my servers.
Documents how Iwagé sequences access to real Colombian financing instruments — Finagro, Law 1715, Créame, Minciencias — so that none of them becomes the main source of initial capital, but rather a lever that accelerates a phase that has already been self-financed with the previous one.
If any of these notes resonated with you or you'd like to collaborate on an idea, let's talk.
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