Experience design principle that minimizes the steps, decisions, and friction between the user's intention and the action to be facilitated, making the desired
Confidence levelVery High
Type of evidencePrimary
StatusValidated
TopicNeuromarketing y Diseño Conductual
Definition
Experience design principle that minimizes the steps, decisions, and friction between the user's intention and the action to be facilitated, making the desired path the one requiring the least cognitive or motor effort.