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Nudge vs. manipulation (transparency test)

Ethical criterion that distinguishes a legitimate nudge from manipulation: does the behavioral push work just as well if the user knows it exists? If the answer

Confidence level High
Type of evidence Secondary + Primary
Status Validated
Topic Neuromarketing y Diseño Conductual

Definition

Ethical criterion that distinguishes a legitimate nudge from manipulation: does the behavioral push work just as well if the user knows it exists? If the answer is no, it is not a nudge — it is manipulation. Requires transparency of the mechanism and real benefit for the user.

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