Ethical criterion that distinguishes a legitimate nudge from manipulation: does the behavioral push work just as well if the user knows it exists? If the answer
Confidence levelHigh
Type of evidenceSecondary + Primary
StatusValidated
TopicNeuromarketing y Diseño Conductual
Definition
Ethical criterion that distinguishes a legitimate nudge from manipulation: does the behavioral push work just as well if the user knows it exists? If the answer is no, it is not a nudge — it is manipulation. Requires transparency of the mechanism and real benefit for the user.