Digital Sovereignty
My website worked when I was there. That was the problem.
A direct question: can your website answer the five most frequently asked questions you receive via WhatsApp at 10 PM on a Tuesday?
The Logbook
Exploration of ideas, essays, and developing notes on technology, sustainability, and design.
Models and Routing
How I Distribute Work Among Eleven AI Models Without Relying on Any
Operating with a single AI model is convenient until that model fails, censors a task, or charges you three times for reasoning that another does just as well. This resource documents the orchestration architecture I use in production from the Ambalá-Calambeo corridor: eleven models with fixed roles, a failover matrix, and prompting rules that prevent the AI from inventing business rules.
Data & Management
GEO, writing so that machines cite you
SEO optimized for Google to find you. GEO optimizes for Claude, ChatGPT, or Perplexity to recommend you when someone asks a question you can answer.
Data & Management
Why I Stopped Being Loyal to a Single AI Model
There is a difference between using AI and working with AI. The former is loyalty by default. The latter is architecture by choice.
Sustainability & Territory Bioeconomy
Applied Neuromarketing: Flows That Reduce Friction Without Manipulating
The difference between a nudge and a trap is simple: the nudge leads the user to where they already wanted to go. The trap leads them to where you want them to go.
Do you want to dive deeper into a topic?
If any of these notes resonated with you or you'd like to collaborate on an idea, let's talk.