Applied Neuromarketing: Flows That Reduce Friction Without Manipulating
The difference between a nudge and a trap is simple: the nudge leads the user to where they already wanted to go. The trap leads them to where you want them to go.
Exploration of ideas, essays, and developing notes on technology, sustainability, and design.
The difference between a nudge and a trap is simple: the nudge leads the user to where they already wanted to go. The trap leads them to where you want them to go.
If any of these notes resonated with you or you'd like to collaborate on an idea, let's talk.
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